I’m sure every woman, at some point in her life, has been jealous of the fact that men don’t need a sparkling clean toilet to relieve themselves. And felt — “I wish I could stand and pee, like men without worrying about the questionable toilet seat.” Or probably, you would just wish for cleaner toilets which don’t scare with you with infections.

In India, where toilet hygiene is nothing that fits in the category of clean especially for public toilets, it becomes a task for females to relieve themselves especially while traveling or using public toilets.

Now there is a solution! Let us introduce you to PeeBuddy : India’s First Female Urination Device !

Deep Bajaj and his co-founder, Mohit Bajaj founded – PeeBuddy–India’s First Portable, Disposable, and Design Patent Protected FUD – Female Urination Device which solves the issue of lack of friendly toilets for women. Earlier, women had to wipe the seat or make chairs/squat or hold it in, with PeeBuddy they can avoid contact with the toilet seat all together and can stand and pee in all common/dirty toilets.

Peebuddy also helps pregnant women, people with arthritis and knee/hip joint issues for whom even squatting to pee is difficult and not advisable. The product is already popular with marathon runners, trekkers, travelers, adventurers. Owing to the open mindedness of the event organisers PeeBuddy has partnered with many big events in the past to make sanitation safer for women. Marathons like the Standard Charted Mumbai Marathon, Airtel Delhi Half Marathon, Bengaluru Marathon are enthusiastic PeeBuddies. Deep says, “In big public events, given the diverse profile of audience, no matter how hard the organisers try, keeping toilets clean is a mammoth challenge. That’s where a solution like PeeBuddy comes to the aid of both – the organisers and female attendees.”

PeeBuddy, is in Limca book of world records for its unique innovation that solves a pressing problem for women everywhere.

Deep is basking in the glory as Peebuddy has recently won two important competitions namely –

ET NOW ‘Lufthansa Runway to Success’ – Season 5 (where 64,000 Startups applied) and the title of ‘Wellness Product of the Year’ at Start-up 2018 event.

Deep Bajaj is a B.com graduate from Delhi University and a marketing graduate from Australian National University (Canberra/Australia). After finishing his masters course everyone expected him to stay back in Australia and earn big bucks, but the non-conformist that he is Deep chose to return to India and began his entrepreneurial journey firstly with an event management company called Thyme Advertising which he exited in 2010. Then he entered into handmade carpet marketing as part of an award-winning team under Carpet Couture by Rashi (his second start up with his wife, running successfully since 2009) for high-end hotels & residences. He was also the co-founder in Pramati Care (Started in 2014, Exit in 2017), a home healthcare startup in Delhi-NCR which was his first tryst in the healthcare industry.

Squashing stereotypes boldly – Men solving Intimate & Menstrual Hygiene Problems for Women – One by one

Addressing a woman’s problem with a practical solution also means that the man needs to get into the woman’s shoes even that is hypothetically. Deep Bajaj doesn’t shy away from doing a demo of his urination device for females, be it onstage in front of a college crowd or at a startup contest on air. Deep says, “We don’t have a woman co-founder, so someone has got to do the talking and I choose to do so without shame. The reaction from women has been more than encouraging. I am yet to come across a woman who disapproves the idea or the effort. In fact, they say PeeBuddy is a phenomenal solution to a pressing problem. We don’t care if men think this is awkward.”

The Peebuddy’s product packaging also has an interesting angle. Unlike other feminine hygiene products in the market that assume women only like pinks and reds, flowers, leaves and pretty faces on the cover/packet – Peebuddy chooses an unconventional green color for its packaging and the main device with the core communication and utility of the product mentioned in bold letters – “Ladies…..Freedom to Stand and Pee”.

Deep’s company, First Step Digital Pvt. Ltd. that manufactures Peebuddy is also a much-awaited disruptor in the Intimate Hygiene & Wellness Space for urban and working women between the age groups of 21 and 40. The other feminine hygiene product on which his company is working are –

• To avoid pain killer /pills during periods – They Introduced SIRONA’s Feminine Pain Relief Patches (India’s First Herbal Feminine Pain Relief Patch) to take on Period Pain in 2016
• To tackle issue around Clean & Hygienic Disposal of Sanitary Products – They introduced SIRONA’s I Love Clean Disposal Bags- India’s First Oxo Degradable Sanitary Disposal Bags in 2015
• To Clean Intimate Areas they introduced SIRONA’s Intimate Wet Wipes,
• With those with excessive sweating as an issue: They introduced SIRONA’s Under Arm Sweat pads (Freedom from Sweat Stains/Embarrassment)
• For Lactating Mothers : Sirona’s Premium Breast Pads
• For those who wanted better Menstrual Solution: They Introduced SIRONA Applicator Tampons (2015) & Non Applicator Tampons (2016), and Menstrual Cups (2016).
• Herbal Mosquito Repellents (No Deet/chemicals) etc.

Incorporated formally in 2015 and bootstrapped for first 2 years, his startup has won multiple accolades, thousands of customer testimonials, awards and International Support including coverage’s in BBC, FORBES, Reuters, NDTV, ET Now, CNBC, Yahoo, Reuters, ANI, Hindustan Times etc. The startup just raised their first Pre Series A fund in March 2017 from Indian Angel Network.

Today, PeeBuddy has sold over 750,000 units, and has expanded its product line to include several intimate care products. Deep and his company’s journey towards empowering females by satisfying their sanitary and intimate hygiene needs has just started.

Use Coupon Code – WEL15 and get 15% OFF on your Peebuddy pack. Buy online here.

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