Sex Toys and Women – A Medium of Self Love, Sexual wellness or a New Market- Consumer Segment?

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Sexuality. Empowerment. Freedom. These may read just random words but, for the female sex, it is an age-old struggle, embedded with revolutions in time. It is said that with time, comes change. And that holds true for women and their freedom to express and explore their sexuality. There was once a time when women were ‘traded’ as business, political or familial alliances, with no respect for their choices. What has become history, paved the way for women to take charge of their lives and stand their own.

Today, women are far more independent, and enjoy the freedom to explore their sexuality. Although, this reform has been empowering, women still feel ‘ashamed’ about their sexuality and, tend to exercise meticulous discretion, when it comes to their sexual lives.

A game-changer though, has been the meteoric rise of the sex toy market. According to a survey, the adult store industry has boomed in the last decade with a turnover of $9.5 billion in 2018. It is expected to grow 1.1% in 2019-2023. One of the main reasons for this boom is social acceptance of sex toys and sexual health issues. Unlike a few decades ago, people are now willing to try new things in the bedroom and, don’t shy away from turning to sex paraphernalia.

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Selling sex toys in the shape of phalluses, vacuum-based ‘suck’ vibrators or the more ‘intelligent’ AI vibrators, the women’s sex toy industry has indeed come a long way. Online e-commerce portals have started carrying these products under the women’s health & wellness category, in an attempt to ‘normalize’ the shopping experience. While it is better for some; to be able to shop for sex merchandise online; some others, question the quality of products being sold online.

Sexual health is an important part of the emotional, as well as, physical well-being of an individual. Be it men or women, sexual health is instrumental in reducing stress and ensuring overall health. That is the gambit being employed by sex toy stores online to lure customers. By destigmatizing the shopping experience, online adult stores are selling sex toys under the women’s health & wellness category.

Maybe it is a strategy to hook customers or a genuine effort to make shopping for sex merchandise a hassle-free, easy process. For now, women have taken to the opportunity to indulge in some self-love and sexual experimentation with aplomb. What one can gather from this is that, the sex toy market for women grows every day and is here to stay, empowering women to explore and experiment and indulge.

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  • Tanvi Sharma_OoWomaniya
  • Tanvi   Sharma
    Content Writer and Entrepreneur

    On a quest to write the most unimaginable things. Voracious reader. Quirky and weird, with an appreciation for good cinema, food and books.

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